New technology in the makeup world! Sephora and Pantone teamed up to create a new product that matches skin color to the right shade of foundation. Even with training, it’s still difficult for the human eye to always accurately match the right foundation to skin color because of variables such as skin undertones and lighting. The product job is to identify the color of a customer's skin in seconds, then finds the closest matches from a library of color palettes loaded into its memory. What this product does is that it takes three different different pictures of your neck, cheek, and forehead to provide the customers with the perfect shade. This is done because your skin pigment is not all the same all around. For example, your forehead can be a darker shade from your neck, and cheek. The color of the skin is then checked against the shades of 1,300 foundations Sephora carries to find the best matches. Capsure is even programmed so the data can be easily emailed to a customer so he or she can use the information for future purchases. The handheld device received a 2013 Technology award from Cosmetics Business, a Switzerland-based media company that operates several magazines and websites.
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